Our business models

Choose the business model that’s right for you and your clients – both now and in the future.



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Private Client Group (PCG)

Join the majority of our advisors - nearly 8,000 across the country - in our traditional broker-dealer model.

Benefits

Competitive compensation plan

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Succession coaching programs for new and experience advisors

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Robust coaching programs for new and experienced advisors

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Access to a full suite of banking, wealth management, and investment resources through Wells Fargo affiliates

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Flexibility to transition to an independent model in the future

Wealth Brokerage Services (WBS)

In our bank/brokerage partnership model, you will work within a Wells Fargo Bank branch to serve the investment needs of Wells Fargo customers

Benefits

Investment referrals from the bank partners you work with

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Competitive compensation plan

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Succession opportunity through the Summit Program

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Access to a full suite of banking, wealth management, and investment resources though Wells Fargo affiliates

Wells Fargo Advisors Financial Network (WFAFN)

At WFAFN, you’re a contract advisor operating independently as a business owner.

Benefits

Building your own customized brand

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Controlling key elements of your business

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Dedicated transition and onboarding support

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Access to capital for growth, including start-up, MA, and succession opportunities

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Modern and flexible technology platform

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Access to one of the industry’s largest wealth management platform
  • Sophisticated and competitive lending capabilities through Wells Fargo Bank, N.A.
  • Extensive portfolio management and investment resources
  • Access to local, personalized wealth management specialists for lending, trust, and planning through Wells Fargo affiliates
  • Access to the Wells Fargo Investment Institute (WFII)

Registered Investment Advisors (RIA)

As an independent, fee-based advisor firm, assets under your management are custodied at First Clearing.

Benefits

Accessible leadership team

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Responsive and personalized service

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Simplified transition experience

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Open architecture technology platform, including access to the API Fintech Exchange

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Access to one of the industry’s largest wealth management platform
  • Sophisticated and competitive lending capabilities through Wells Fargo Bank, N.A.
  • Extensive portfolio management and investment resources
  • Access to local, personalized wealth management specialists for lending, trust, and planning through Wells Fargo affiliates
  • Access to the Wells Fargo Investment Institute (WFII)
Broker-dealer use only.

Wells Fargo is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Wells Fargo Investment Institute, Inc. is a registered investment adviser and wholly-owned subsidiary of Wells Fargo Bank, N.A., a bank affiliate of Wells Fargo & Company. Brokerage products and services are offered through Wells Fargo Advisors, a trade name used by Wells Fargo Clearing Services, LLC, and Wells Fargo Advisors Financial Network, LLC, Members SIPC, separate registered broker-dealers and non-bank affiliates of Wells Fargo & Company. First Clearing is a trade name used by Wells Fargo Clearing Services, LLC, Member SIPC, a registered broker-dealer and non-bank affiliate of Wells Fargo & Company.


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