Joseph De Falco joined Wells Fargo Advisors as the San Diego Market Leader in 2020, and he covers both the Private Client Group Channel and Wells Brokerage Services. In this role, he utilizes over 25 years of leadership experience while working directly with clients. Joseph is successful by focusing on three areas: a superior client service model, working tirelessly to find new solutions, and attracting talented advisors in the industry. His belief is that all the little details matter, and building strong relationships provides the best outcomes.

Joseph enjoys learning about advisors and their clients, along with figuring out how he can make a greater impact on their lives. Over the years, he has helped countless advisors in many ways, including growing their assets under management, building their brand and marketing themselves, joining the firm, and guiding them toward a prosperous retirement. Joseph believes that if you’re going to support and lead advisors, you can’t be good at just one of these things – you have to be an experienced professional with expertise and a valuable resource in every area.