At Wells Fargo Advisors, we believe we are the firm of choice - one that others look to join, with local leadership that truly cares for you and your clients.
About the San Francisco Market
The San Francisco Market creates an elevated client and advisor experience by providing resources that enable our team to leverage our broad platform and deliver comprehensive high-net-worth resources to clients. Our leadership team is dedicated to supporting our advisors and their professional growth with best practices, collaboration, and choice in how you affiliate with us. Together, we are committed to excellence.
Level up your practice with Wells Fargo Advisors
Business model choice
From full service to independence – you decide which affiliation model is right for you, your practice, and your clients.• Private Client Group (PCG) Traditional broker-dealer model
• Wealth Brokerage Services (WBS) Bank/brokerage partnership model
• Wells Fargo Advisors Financial Network (FiNet) Independent contractor advisors
Practice support
Access high-net-worth and specialized solutions that break you out of silos. Leverage our capabilities and solutions to provide your clients with more than a “traditional” brokerage experience including Asset Management, Treasury Management Services, Custody Services, Advice & Planning, and Trust Services.Full career lifecycle support
You’ll have the resources needed for more growth potential and to deepen relationships with your clients.• CAPITAL SUPPORT: Start-up capital; business succession support; business valuation services; M&A opportunity.
• ADVISOR TECHNOLOGIES: Suite of client planning, proposal, and reporting tools (LifeSync® in the Wells Fargo® Mobile app); eMoney planning software; strategic client-centric advisor platform (Advisor Gateway).
• ADVISOR DEVELOPMENT: Robust coaching programs for new and experienced advisors; mentoring programs and summits for diverse advisor segments; and support for the Private Wealth Financial Advisor (PWFA) title
Competitive and easy-to-understand compensation
With an industry-leading transition package, compensation plan, and retirement program, we can cover you from your onboarding to your succession. We offer one of the most lucrative succession plans, as compared to our competitors, for both retiring financial advisors and those who wish to acquire books of business.
“As your clients’ needs become more complex, we help equip you with robust solutions that evolve with your clients’ needs, so you won't be at risk of being outgrown.”
- Kevin Kitchin, Managing Director – San Francisco Market

Connect with one of our San Francisco Market Wealth Managers today
Let’s set up time to talk about transitioning to Wells Fargo Advisors. Reach out to one of our managers today for a confidential conversation.
Daniel Lind
Branch Complex Director
Palo Alto
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Stephen Woodward
Branch Complex Senior Manager
San Jose | Carmel
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Jason Yaworski
Branch Complex Senior Manager
Corte Madera | San Rafael
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Paul Schieber
Branch Complex Manager
Santa Rosa | Napa | Eureka
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