At Wells Fargo Advisors, we believe we are the firm of choice - one that others look to join, with local leadership that truly cares for you and your clients.

Join a winning team!

About the San Diego Market

Our mission is to guide clients on their journey to financial success, delivering tailored wealth management solutions that align with their unique goals and values. At the same time, we are dedicated to supporting our financial advisors, cultivating an environment that encourages professional growth and innovation. Through collaboration and steadfast commitment to excellence, we aim to build enduring relationships and empower everyone we serve to thrive financially and personally.

Our team is dedicated to creating a collaborative and productive workplace, attracting hard-working professionals eager to grow their careers.

Level up your practice with Wells Fargo Advisors

Business model choice

From full service to independence – you decide which affiliation model is right for you, your practice, and your clients.

Private Client Group (PCG) Traditional broker-dealer model
Wealth Brokerage Services (WBS) Bank/brokerage partnership model
Wells Fargo Advisors Financial Network (FiNet) Independent contractor advisors


Practice support

Access high-net-worth and specialized solutions that break you out of silos. Leverage our capabilities and solutions to provide your clients with more than a “traditional” brokerage experience including Asset Management, Treasury Management Services, Custody Services, Advice & Planning, and Trust Services.

Full career lifecycle support

You’ll have the resources needed for more growth potential and to deepen relationships with your clients.

CAPITAL SUPPORT: Start-up capital; business succession support; business valuation services; M&A opportunity.
ADVISOR TECHNOLOGIES: Suite of client planning, proposal, and reporting tools (LifeSync® in the Wells Fargo® Mobile app); eMoney planning software; strategic client-centric advisor platform (Advisor Gateway).
ADVISOR DEVELOPMENT: Robust coaching programs for new and experienced advisors; mentoring programs and summits for diverse advisor segments; and support for the Private Wealth Financial Advisor (PWFA) title


Competitive and easy-to-understand compensation

With an industry-leading transition package, compensation plan, and retirement program, we can cover you from your onboarding to your succession. We offer one of the most lucrative succession plans, as compared to our competitors, for both retiring financial advisors and those who wish to acquire books of business.

“I am passionate about helping my advisors grow and increase their business. I am a pro-advisor leader who’s always available, strategic, and innovative. On my team, I want the best of the best, so our clients have the best experience every day.”

- Joe DeFalco, Managing Director – San Diego Market

Read Joe's Bio

Connect with one of our San Diego Market Wealth Managers today

Let’s set up time to talk about transitioning to Wells Fargo Advisors. Reach out to one of our managers today for a confidential conversation.

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Phillip Wendt
Branch Complex Director
San Diego, UTC
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Randy Netto
Branch Complex Senior Manager
La Jolla
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Jason Silberstein
Branch Complex Director
Del Mar
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Michael Terry
Branch Senior Manager
Carlsbad
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Mike Jamison
Senior Area Manager
San Diego
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Toby Ferner
Branch Senior Manager
Temecula
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